Social Media Marketing Strategies 101: The Ghost of Orkut Rises to teach 7 Essential Lessons

It’s officially October and I’m so ready to bring out all my pumpkin and spider decorations. I won’t lie, I’ve been hauling my “Coffee, Scream, and Sugar” mug to work since September—in my own way I’ve been trying to lure out Fall. But it’s Georgia, and we’re all dying in this never-ending Summer…so I’ll just … More Social Media Marketing Strategies 101: The Ghost of Orkut Rises to teach 7 Essential Lessons

3 Social Media Tips for Entrepreneurs that will Transform your Business

There is a lot that social media practitioners can learn from looking at the success of other businesses and following their model. Today we will look at Weixin, a successful social networking app, and pull 3 strategies this app and its creators have successfully deployed to market to their audience, engage with their audience and … More 3 Social Media Tips for Entrepreneurs that will Transform your Business

Authentic Cyberactivism: How You Can Activate Your Network for Social Good

Viral Cyberactivism and Social Media The Facebook Breast Cancer awareness meme had several qualities which made it easy for it to make it go viral. The meme hit three main traits that audiences at large are willing to engage with at any given time; those are cyberactivism, personalization, and lack of financial/time commitment. In general, … More Authentic Cyberactivism: How You Can Activate Your Network for Social Good

3 Critical Social Media Tips for Authors: What Warby Parker Can Teach Us

There are many things we as authors can learn from other businesses and industries and apply their methods into our author platform to generate our own success. Today, I’m going to be taking a look at Warby Parker, an eyeglasses company, and how they used social media to communicate with their customers, reduce customer dissonance … More 3 Critical Social Media Tips for Authors: What Warby Parker Can Teach Us