Authentic Cyberactivism: How You Can Activate Your Network for Social Good

Viral Cyberactivism and Social Media The Facebook Breast Cancer awareness meme had several qualities which made it easy for it to make it go viral. The meme hit three main traits that audiences at large are willing to engage with at any given time; those are cyberactivism, personalization, and lack of financial/time commitment. In general, … More Authentic Cyberactivism: How You Can Activate Your Network for Social Good

3 Critical Social Media Tips for Authors: What Warby Parker Can Teach Us

There are many things we as authors can learn from other businesses and industries and apply their methods into our author platform to generate our own success. Today, I’m going to be taking a look at Warby Parker, an eyeglasses company, and how they used social media to communicate with their customers, reduce customer dissonance … More 3 Critical Social Media Tips for Authors: What Warby Parker Can Teach Us